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UBS is a Swiss global financial services company headquartered in Basel and Zürich, Switzerland. It provides investment banking, asset management and wealth management services for private, corporate and institutional clients worldwide, as well as retail clients in Switzerland. The name "UBS" was originally an abbreviation for the Union Bank of Switzerland, but it ceased to be a representational abbreviation after the bank's 1998 merger with Swiss Bank Corporation. The company traces its origins to 1854, when the earliest of its predecessor banks was founded.
Platinum is a member of the platinum group of elements that occur naturally in the alluvial sands of rivers. First used by South American natives to produce artifacts, it was referenced in European writings as early as 16th century, but it was not until a report published in 1748 on a new metal of Colombian origin that it started being investigated by scientists. South Africa now produces over 80% of the world's supply.
Platinum is extremely scarce, highly valuable and is used in catalytic converters, electrical equipment, dentistry, jewellery and, of course, as an investment asset.
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