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UBS is a Swiss global financial services company headquartered in Basel and Zürich, Switzerland. It provides investment banking, asset management and wealth management services for private, corporate and institutional clients worldwide, as well as retail clients in Switzerland. The name "UBS" was originally an abbreviation for the Union Bank of Switzerland, but it ceased to be a representational abbreviation after the bank's 1998 merger with Swiss Bank Corporation. The company traces its origins to 1854, when the earliest of its predecessor banks was founded.
Palladium is approximately 15 times rarer than Gold, and was discovered in 1803. One of a group of six metals referred to as P.G.Ms (Platinum Group Metals), Palladium has many of the same uses as Platinum but at a lower price. Investor and industrial demand continues to grow as Palladium is well established and traded worldwide and bullion analysts believe Palladium could out perform Platinum. Increasing use from auto industries is one factor driving the Palladium market since it is harder and more heat tolerant than Platinum. Applications for fuel cell technology also hold much promise and the last 12 months have seen increasing demand for Palladium jewellery. The metals unique characteristics are becoming increasingly important as world wide pollution regulation get more stringent, making Palladium a large beneficiary from auto emission standards in coming years.
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